A digital ministry creates an innovative new way to spread the Gospel message to this increasingly anxious modern society.
Global Media Outreach (GMO), a digital ministry that specializes in online evangelism has already made 2 billion Gospel representation worldwide since its foundation in 2004. Recently, they have created yet another innovative campaign to spread the Gospel message to this modern society.
Global Media Outreach
GMO teamed-up with renowned photographer Michael Belk to share the hope, peace, and love of Jesus Christ in a new way. The newest campaign will be combining Gospel messages with photos portraying Jesus interacting with the 21st-century people.
“The Gospel is so compelling in and of itself, but combining that with these images of Jesus interacting with modern-day individuals causes you to really stop and say, ‘What if this really did happen? How does this apply to me?’” Randy Valentine, chief marketing officer of GMO, said in an interview.
The Gospel message along with the photographs will then be distributed to multiple websites, cellphone networks, the internet, and social media.
Since the global pandemic broke out, GMO have seen a spike in Google searches about fears, uncertainty, anxiety, and discouragement. That was the problem that GMO wanted to act upon through their newest innovative campaign.
“People are full of fear right now, and we’ve really entered into that and presented the Gospel,” Randy said. “Science has proven that someone sees words and then an image attached, the retention rate is much higher than just seeing a Gospel presentation or just seeing an image. When we combine those two things, it’s really powerful.”
“Jesus is bigger”
The fashion photographer, Michael Belk, explained that his photos will be showing the modern-day relevance of Jesus’ message.
“We’re showing people that Jesus is bigger than all of the issues we’re facing and that He has the answer for all of our needs, from fear to exhaustion,” Michael said.
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Reference: The Christian Post