People are turning to the Bible to seek comfort amid the COVID-19 pandemic. This led to an increase of Bible sales, according to publishing companies.
Bible Publishing Companies
Alabaster Co. is a business which sells Bibles with integration of visual imagery and thoughtful design. They reported a 143% increase compared to last year.
Co-founder of Alabaster Co., Brian Chung, told Fox News, “In this life-altering and unprecedented pandemic, people are looking for hope and restoration.”
“Even amidst suffering and financial hardship we’ve continued to see people engage with Alabaster by utilizing our free resources and purchasing Bibles as encouraging gifts for loved ones. We believe people are buying Bibles because there’s a longing to connect with God, find meaning and experience peace.”
Tyndale House Publishers is located in Carol Stream, Illinois and publishes Christian literature. They also saw a jump in Bible purchases last month compared to March 2019.
Jim Jewell is an executive at Tyndale. He told Christian Post that the “Life Application Study Bible” sales and “Immerse Bible” sales went up, having a 44% and 60% sales increase respectively.
“It’s not surprising that people turn to the comfort and clarity of the Bible in times of trouble and uncertainty. On [our Facebook page for the] New Living Translation, where we post Bible verse memes, engagement was triple what it was last March and up to 72 percent from just last month,” he said.
Lifeway Christian Resources is one of the world’s largest providers of Christian resources. They also reported 62% higher sales last week compared to the previous year.
Ben Mandell is the CEO of Lifeway. He said that “people often go to Bible as a source of hope in times of crisis and uncertainty.” He added, “People draw from Scripture because in it they see a God who is with us during our suffering. The Bible as God’s Words to us is a reminder that He doesn’t leave us to walk through difficult times alone.”