Sony Pictures agreed to buy the Christian streaming service Pure Flix to expand its reach with Christian viewers.
Sony Pictures expands
The Los Angeles Times reported on Thursday that the entertainment giant would purchase the popular faith-based subscription video service. Sony’s subsidiary company, Affirm Entertainment, will then own Pure Flix. But the Pure Flix production company itself will not be part of the purchase.
Pure Flix CEO Michael Scott announced the agreement with delight. “We are thrilled with the creative opportunities. And the ability to reach a broader audience through this agreement with AFFIRM Entertainment. We want to express our heartfelt gratitude to our longtime Pure Flix supporters as we continue to bring inspirational and high-quality content in the years ahead.”
Scott will join Affirm and will continue to oversee the streaming service. Pure Flix’s co-founder and Chief Content Officer, David A. R. White, will join Affirm as well. He will head the service’s outreach and special projects.
Keith Le Goy, Sony’s president of networks and distribution, is also excited about the upcoming projects with Pure Flix. He said that Pure Flix naturally fits with the Affirm brand. He noted that the audience accepts Affirm for its “high quality, uplifting, and inspirational content.”
Apparently, Sony’s Affirm Films is responsible for producing hit Christian movies over the decade. Specifically, War Room and Heaven Is For Real.
Additionally, the company produced Miracles From Heaven on a $13 million budget. But the film, which starred Jennifer Garner, generated nearly $74 million in ticket sales. And just last year, Overcomer has also grossed $38 million on a budget of $5 million.
Le Goy added, “Pure Flix has done an amazing job building a robust community of engaged subscribers. And we look forward to continuing to grow and delight audiences with well-curated faith and family entertainment.”
Similarly, Pure Flix is best known for its production of God’s Not Dead. The film follows a Christian student’s struggle with his atheist professor.
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