Hobby Lobby shared the Gospel of Jesus Christ in a full-page newspaper ad during the recent Easter holiday.
The Christian family-owned arts-and-crafts retail shared the true meaning of Easter by printing a full-page advertisement in newspapers nationwide. In the ad is a photo of an actor portraying Jesus Christ, carrying a sheep in his arms. A huge text that reads, “His Love Endures Forever,” was written on it as the headlines.
Beneath the headline is a popular Bible verse about God’s love and our salvation, John 3:16.
“For God so loved the world that He gave his only Son, that whoever believes in Him should not perish but have eternal life.” -John 3:16
Full-page newspaper ad
The ad also told readers how can they be saved and become believers of Jesus Christ. A link to a free downloadable Bible was also included for the readers.
“If you would like to know Jesus as Lord and Savior, visit Need Him Ministry at ChatAboutJesus.com/.”
The full-page holiday posting of Hobby Lobby began over two decades ago. It started after founder David Green saw a newspaper advertisement about Christmas that has little to no content about the Gospel, the true message of the holiday. He “felt commissioned by God to do something different,” thus, he started to print full-page ads about the Gospel during every holiday season.
“Hobby Lobby was selling all kinds of crafts that customers used to celebrate Christmas, yet David Green was struck by the lack of any testimony in newspapers regarding the meaning of the holiday,” the website says.
The first-ever newspaper ad run by the Hobby Lobby was in 1996 which encourages readers to have a relationship with God.
“As you celebrate this Christmas season in the warmth of family and home, may you be drawn to the Savior; He who left the beauty of Heaven on our behalf and became like us, that we might become like Him. If you know Jesus as your Savior, then this season already has a special meaning. If you do not, we encourage you to find a Bible-believing church in your community, and to discover a relationship this Christmas with the God who loves you more than you can begin to imagine.”
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Reference: Christian Headlines