Daniel Chessare, the Saratoga owner’s Broadway Deli owner, helps out his community by giving out the free hot roasted chicken to families in need.
Since the pandemic, Daniel has found interesting stories within the neighborhood. “A lot of these families are slipping between the cracks because they are not necessarily poor,” he said.
“They are not necessarily destitute. They’re not lining up for food stamps or whatever, but they are not necessarily making enough money to support their families.”
He explained, “We’re getting a lot of people who are making ends meet, but they don’t have that extra money to do something nice. So there is this sort of forgotten middle ground where you’re making too much money to get government programs but not enough money to be able to support yourself.”
“They are not out on the street. They are just quietly suffering without anybody really noticing.”
Amazingly, Daniel’s business has been booming throughout the year. While some stores have been forced to close because of the worldwide crisis, Daniel’s deli thrived. In fact, this is their best year since opening two and a half years ago.
Daniel reasoned that their business model was built for takeout and delivery.
Free hot roasted chicken
“This year has been good to us. In fact, it has been our best year since opening—record sales. But we understand that for many, this was the worst year of their life. Lost their job, lost their income, and some of you even lost a family member,” Daniel announced on the deli’s Facebook page.
“As the cold and darkness set in, hope can be a little hard to find. So we would like to help at least a little bit. The community has been generous to us, so we would like to be generous back.”
He continued, “We aren’t asking any questions. We’re not asking for any proof. You say you need a hot roast chicken to provide a nice holiday meal for your family, we got you covered. Thanksgiving, Christmas, Hanukkah, Kwanzaa. Whatever the reason, up until the 31st, you can count on us.”
Daniel told Christian Post that they had distributed 100 hot roasted chickens already.
“If you expect the community to support you, you’ve got to support the community as well, so we like giving back,” he said.