A new Starbucks outlet managed by a team of deaf employees recently opened in Penang, Malaysia on November 19.
Starbuck and Penang Deaf Association
In partnership with Penang Deaf Association (PDA), Starbucks is working to develop store culture. PDA is providing support for professional training and internship opportunities. Hearing partners are also learning sign language.
“We’re very excited to partner with Starbucks to provide richer career opportunities and a sense of belonging to the Deaf community in Penang,” Razman Tan Abdullah, President of the Penang Deaf Association, said. “Starbucks stores are a place for many kinds of people to come together. We’re proud to invite everyone to experience the vibrant Deaf culture that has thrived here in Penang for over 70 years.”
The outlet is the second of signing store in Malaysia and fourth globally. Having signing stores were deaf people can be a part of their team shows their sincerity to their commitment.
In addition, the three-story store is specifically designed to meet the needs of the deaf community. Most importantly, it has accessible equipment. For example, it has visual alarms, digital trays, and a two-way point-of-sale system.
Artist Lim Anuar
The store has a mural by a Malaysian deaf artist Lim Anuar. The mural brings life to the store. It depicts the deaf culture in an artistic way.
Starbucks shared their announcement in a Facebook post. As a result, many have visited the new store and enjoyed the experience.
“Our second signing store in Penang is officially in motion and brewing! Penangites, share the news and enjoy a unique experience of our Starbucks signing store,” Starbuck wrote in their caption.
In conclusion, Starbucks is empowering the deaf culture by providing career options.